This week, as I prepare for the Vancouver Web Festival in its last stretch of marketing before our April, 19h-21st opening DAY I find myself looking from Digital Marketing to the value and technologies brought to my attention by this week’s Guest. ( I always learn so much- Stephanie )
Guest Post: Saurabh
The advertising trends have changed a lot with technology. Ten years ago businesses and organizations were finding the ways of advertising online. Companies used to advertise their business through pop up ads and emails. Organizations were only aiming to attract a huge volume of traffic to advertise their events, products, and services. It was a kind of blind advertising with the sole aim to reach more and more prospective customers.
But now
One of the traditional ways of offline marketing is banner advertising. Physical stores still use banners such as vinyl banners,aluminium signsand printed cloth banners to promote their brand and advertise their products. Here are the five banner advertising trends that are revolutionizing offline marketing:
Vinyl Banners
Vinyl Banners are a highly effective form of advertising your brand and offerings at places that attract large crowds. Vinyl banners can be created in any shape and size depending on your requirements. These banners can be used indoor as well as outdoor at busy intersections.
The location of the vinyl banner is the most important part of banner advertising. The vinyl banners should be placed at a location where they tend to receive maximum exposure. You can use the banners
at both inside and outside locations depending on the purpose it needs
For advertising a product or service to the masses, they should be placed at an outside location which attracts maximum crowds such as intersections, bus stops, and supermarkets. You can design the colors,
graphics, and slogans to reinforce your brand. Vinyl banners are an effective tool for marketing your brand and offerings.
Bill Boards
Bill boards are also a form of banner advertising. They are large sized banners designed to attract the attention of motorists and pedestrians. Billboards are placed around high traffic areas to deliver the message to a maximum number of people. They are expensive than other banners but cheaper than online advertising as once placed at a location they continue to advertise your brand until they are replaced.
Billboards work 24 x 7 for your business, and you have the flexibility to design it as per your requirements to deliver your message to your customers. Billboards are ideal for long-term advertising,
so they should be used to advertise the products that are evergreen.
The best thing about
Digital Signage Boards
Digital signage boards are an effective way to showcase your products, services, and brand to your prospective customers. Digital screens can be used as large screens, free-standing kiosks, and shelf
displays.
The top advantage of using digital signage displays for advertising is that they can be controlled remotely by a content management system (CMS). The entire network of digital screens can be controlled and managed by cloud-based CMS. Unlike vinyl banners and billboards, digital signage does not involve printing and delivery costs. Digital screens offer you complete control over your advertisements. You can change the advertisement any
time and provide updates to your customers. This is best for the businesses like restaurants as they can
show their menu for breakfast, lunch, and dinner to the customers as well as the people walking outside. Such businesses can display specific messages at any time of the day. Businesses can show their special offerings and discounts on the digital screen and change the advertisement when they want to close the offer. The best advantage of digital signage is that they allow the businesses to leverage their present content.
Mesh Banners
The use of mesh banners is another form of advertising that is mostly used on fencings, boundaries and outdoor locations. Mesh Banners are made up of light fabric with thousands of small holes in them.
These banners are printed using high-quality solvent ink and coated with weather resistant materials. Mesh banners are specially designed to tolerate the harsh weather conditions such as winds,
and scorching heat of the sun.
Holes are given in the mesh banners to allow the air to pass through. So your banners are not blown away by the fast winds and stand still even in the rains. The high-quality material is tear- proof and heat
resistant. The color of your advertisement does not fade away due to the
Printed Shade Cloth Banners
When it comes to outdoor banner advertising, there are various materials used to make advertising banners, but printed shade cloth is a cost-effective solution for creating banners. Printed shade cloth banners are a highly effective advertising tool for advertising your brand, product, services or event. The printed fabric is also known as fence fabric or scarf mesh.
Similar to mesh banners, the printed shade cloth banners allow 30 percent of the air to pass through it. The material used to make printed shade cloth banners is lightweight, semitransparent and recyclable. The shade cloth banners can easily tolerate light winds and do not blow off in windy locations. Moreover, the material used for shade cloth banners does not catch dust and displays your advertisement clearly.
The most important advantage of printed shade cloth banners is that they cost less than other forms of banners and being light in weight, they are easy to fold, carry and install at any location you want. Printed shade cloth banners are the perfect offline advertising solution for small businesses with a low marketing budget.