BUT 1st Here Are The 7 Story Types.
It’s a busy, distracting world and you are fighting to hold the attention of your audience and hopefully intrigue them to come back and visit again. Storytelling is how we learn. It entertains and creates an emotional connection. These should be part of the goals of establishing your [personal] brand so why not think of content creation as part of a larger narrative.
But how right?
Once you establish your goals, it’s easy to cast your audience in a role that makes them an essential part of achieving that goal. It’s easier then you think. Let me show you how and share the results.
But how do the Archetypes guide content creation?
Take this example: You sell the ‘Ultimate Robot Repair Services’
YOU COULD create a series of photos, videos and podcasts about the precision tools that analyse and repair.
OR
YOU COULD describe the sad and broken robot, show the hard and delicate work you used to bring that robot to better efficiency then it had ever before possessed. Show it learning how to master its new strengths and ultimately how it used these new strengths to help an injured child play with his friends once again.
I know which Content I’m likely to remember.
The Comedy
The story of recognizing the cause(s) of miss-alignments and forgiving everyone involved in orchestrating the miscommunication that caused it.
Overcome the Monster
The story of doing what needs to be done for the greater good, being supported by those who want you to succeed.
The Quest
The story of perseverance. Of depending on a team of trusted colleagues each offering specialized contributions to accomplish a goal or win a treasure.
Rebirth
The story of being shown the mistakes of the past just in time to let go of ego, of fear, of inner challenges to celebrate in the rewards of redemption.
Rags to Riches
Where your hero is under-valued in some way, treasure can be achieved but first our hero needs to see what they already possess, to inspire them and trigger them to action.
The Tragedy
The story of realizing too late that your ego has led you down a path where the ultimate sacrifice must be made and time is ticking down fast to this fate.
Voyage and Beyond
The story of fighting through chaos to return to the familiar, transformed by the experience and thankful of the guidance received along the way.