In the age of technology and online marketing, it is truly an advantage to have an effective digital strategy in place. And while some marketing tactics like SEO, social media, and paid online advertising are integral for your marketing campaigns, there is one technique that remains a top priority for many marketers — content marketing.
I will bet that you’ve heard incredible success stories around using social media to market content. I also bet you are reading this article because despite your savviest words and conversation-worthy visuals your efforts just have not hit the expected mark.
In my early blogging days, I made many mistakes. The one that I think was the most wasteful was a lack of understanding of how the robots that scanned my material interpreted it.
A good content strategy is intentional leading to highlight a unique brand characteristic but a great one is designed to inspire action towards a goal that delivers exponentially over time.
You see, a story at its core is very simple and very familiar. It holds universal charm in it’s the ability to take very complicated concepts and deliver them in a highly simplified format.
So the other day I found your podcast. The Headline called out to a nagging question I was currently attempting to tackle in a different way. I scanned the size, at only 20 minutes. it was a no-brainer that I would listen. But then this happened.
The search for a tried and true formula seem daunting. I recently went on a quest for the perfect blog blueprint and I’m excited to share my summary and findings with you. Among this small but essential collection of well-researched articles to offer a bit of perspective.
Sometimes when you are learning about which visuals best support your message it’s great to use visual storytelling greatness for inspiration.
The scene by scene storytelling in ‘Breaking Bad’ will elevate anyone’s ability to captivate.
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Project Management is a natural next step to 15 yrs in content strategy and 10 yrs in content development.
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