Articles, Infographics, Reports
All written work was SEO formatted and delivers a CONVERSATIONAL style that makes complicated technical concepts easy to understand and interviews relatable.
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In the fall of 2018, I took a class from the University of British Columbia in freelance journalism following a BCIT class on copywriting for marketing campaigns.
Two different styles that have helped me work better with writers and editors.
Click the image for samples of writing and interviews.
Tote Your Local Love -United Way
Podcasts Reviews –Innovationwalk.com
Small Acts Of Sustainability
– Intengine.com
The Art of Miniature Worlds – Bored In Vancouver:
Industries: Social Good, Sustainability, Local Events, CEO Interviews, Small Business, B2B.
Visuals
Visuals Meant to STOP the SCROLL
The research is in. Images set the tone, VISUAL STORYTELLING can be used as a tactic to stop the scroll, and begin conversations with potential customers.
As a Content Strategist specializing in digital media I will help you match your message to the content that fits you budget and spinning up a team or work inside yours
Media Types:
Social media Posts
Product Photography
Marketing Collateral
Product Catalogues
Pitch Decks
Videos
Motion Graphics
Campaigns spanning multiple media
User-generated campaign where fans submitted their questions and we hosted the video responses on a Fansite for young actor Mitchell Kummen.
Resulting in transforming fans of one show to dedicated fans of every show and doubling follower growth.
“Working with Holly and Stephanie has been a great pleasure. They are truly very helpful and the utmost professionals. Together you could call them the, “Dynamic Duo” for media and social media. Their efforts are tireless and very creative.” – Mitchell Kummen, Actor & Karen, Mom
Story Marketing Campaign
Leading up to The Vancouver International Web Festival. WE launched a social media awareness campaign showing the festival chairs in all countries with selections in the festival. “#YourREDchair is waiting for you” was a call to attend.
(Various photographers represented here)
“Working with Stephanie has been and is an absolute pleasure. She is highly creative and resourceful and as Media Director of Vancouver Web Fest Stephanie has become a valuable member of our team. Her efficient and proactive manner of getting involved with all projects with enthusiasm has been a huge asset to VWF .Her drive, persistence and ability to see beyond what’s going on in the now is a great asset to future years of our festival. Stephanie is definitely a huge asset to any company seeking her skills.” – Founder VWF, Suzette Laqua
Behind the Scenes- teaser Campaign
Behind the Scenes at a Publicity Shoot turned into a “Who’s that Girl” Countdown campaign leading up to a series regular announcement.
“In May of 2015 I was looking for someone to work alongside of me to take my publicity company of 20 years to the highest level of service in the film and television industry. Through a chance introduction I found that person in Stephanie Michelle Scott. One year later we are producing digital and social media work that no one else is doing and it is largely due to Stephanie’s incredible level of creativity, her devotion to storytelling, her knowledge of her craft and her unwillingness to do anything less than over-deliver. All of my clients adore her and how couldn’t they? Stephanie Michelle Scott is gold.” – Holly Carinci, CEO HollyWords Publicity
Video/Photo- Ad Campaign
Film Production Logistics, Art & Production Depts.
This promotional video for the Directors Guild of Canada
Brand Awareness -Repurposing
Intengine.com found a way to showcase Leading Companies in Sustainability and the offer needed industry information in a campaign that spanned a webpage, pdf, social media, articles, podcasts and interviews.