This BLOG is my journey of exploration into how Social media and digital storytelling is evolving. 

I'm open to contributors. Hey, if my self-absorbed (but endearing) robot, ARchie can contribute then I KNOW you have what it takes to offer a compelling perspective, don't 2nd guess yourself  Email us today. 

[update June2017] it looks like ARchie ran off adventuring with the 'keys' to my website... and I've been too busy working to chase him down. Please forgive the lag in new content. 

 

 


Media monitoring:  your digital reputation on the watch

Social media monitoring provides crucial insights on how to understand consumer behavior and learn from it, which has made it a major form of business intelligence. In order to have a good conversation, one must practice both speaking and listening, but it seems that listening is a seldom practiced part. In order to interact with your customers in a way that fosters a positive perception of your company, it’s important to know what they’re saying about you on social media.

Read More February 2, 2018


How to Develop an App into a Successful Product

Maybe you just had an idea for a great app. But what do you do next? That single question has been the death of countless good ideas. People have great ideas all the time, but most of them don’t know how to take that concept and turn it into a real business. When it comes to iOS mobile app development, the idea is actually the easy part. You then have to take that idea and refine it into a clear vision of what you want the app to be. After that, you have to design and develop it.

Read More December 18, 2017


4 Beginner’s Tips for Advertising on Facebook

Guest Blog: Ilan Nass from Taktical Digital | While Facebook can be good for promoting your brand and its products, there is a significant level of planning that goes into a successful ad campaign on the platform. Before you can start to grow your business with Facebook ads, you need to learn about the best practices and familiarize yourself with some of the tools that come with the platform.

Read More October 20, 2017


Public Speaking: Hire Stephanie to Teach your Group

Stephanie Michelle Scott is an educator and curious investigator of social media and how it has evolved. Ask her to share her knowledge on your next panel for Entertainment Pros or Technology early adopters.

Read More August 17, 2017


Engagement Tips I learned from the Film Industry

I realize that there is no magic formula to engagement. It has a lot to do with finding the right match in your community and your content. But what if you are still not getting the results? Maybe it's time to go back to the basics of rapport building.

Read More August 15, 2017


5 Perfect Blog Writing Formulas: Based in Research

Which perspective should you trust? Well, if you are like me, you'll lean on a few trusted friends for the answer. You'll design part based on what the research tells you and part with your own carefully considered style. So let's introduce you to your new friends.

Read More August 2, 2017


Hook an Audience with Visual Storytelling: 3 Tactics

Digital Storytelling lets you hook your audience by offering details that captivate their attention by letting them lose themselves in the moment

Read More July 26, 2017


How to Get Social Media Verified in 2017

Social Media Verification has turned into a status thing but at the core of getting verified you need to put ego aside and create a case around impersonation instead.

Read More March 3, 2017


CREATIVITY, Rockstars and Mystical Teddy-Bears: My 'moment' with David Usher

Many know David Usher for a very successful career as a Singer/ Songwriter like myself, few know about his efforts to help entrepreneurs be creative. Here I share 3 insights that inspired me from his seminar.

Read More November 4, 2016


What Gets Shared on TW and IG (at events)

When you build a content strategy for yourself it sometimes helps to study what others have done. Looking at the Twitter and Instagram posts at TIFF, The Toronto International Film Festival produced insightful themes.

Read More September 9, 2016


Introducing the Story Archetypes

Digital Storytelling is the answer! It's a busy, distracting world and you are fighting to hold the attention of your audience and hopefully intrigue them to come back and visit again. Storytelling is how we learn, it entertains and creates an emotional connection. Let me introduce you to the 7 Story Styles.

Read More August 5, 2016